Earn 1 Hour of Continued Education

The Entrepreneur SLP's Guide to Building Brand Trust on Social Media

This course is for SLP entrepreneurs. It describes ways to optimize your instagram bio for your brand, defines how to narrow your target audience, and lists the things you should be posting about for your specific audience. Earn 1 clock hour of continuing education credit (Introductory Level, Professional Area).
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HOW IT WORKS

Listen, take a quiz, and earn a certificate of completion! 
Listen to this podcast episode course on your favorite podcast listing platform (Spotify, Apple Music, etc.). 
ASHA requires that CE courses take attendance (your unique login) and learner earns a certificate of completion (by passing the quiz). This program has been approved for 1 clock hour of continuing education credit by the Texas Speech-Language-Hearing Association (TSHA). TSHA approval does not imply endorsement of course content, specific products, or clinical procedures. TSHA continuing education (CE) hours can be used toward renewal of your Texas license (and most other states too) and as professional development activities for the maintenance of your ASHA Certificate of Clinical Competence (CCC). The Pep Talk Podcast for SLPs podcast episode courses have been planned and implemented in accordance with the policies of the Continuing Education Board of the American Speech-Language-Hearing Association (ASHA). TSHA is accredited by the ASHA CEB to provide continuing education for speech-language pathologists and audiologists.

  Learner Objectives:

As a result of this presentation the participant will be able to:

1. Describe 3 ways to optimize your instagram bio for your brand
2. Define how to narrow your target audience.
3. List 3 things you should be posting about for your specific audience.


         Outline:

5 min: Introduction, bio, disclosures, learner objectives
5 min: Why social media is important for SLP entrepreneurs
15 min: Optimizing Instagram bio
10 min: Narrow down your audience 
10 min: What to post for your audience
10 min: Q&A discussion
5 min: Summary and closing

      Disclaimers:

The contents of this episode are not meant to replace clinical advice. Pep Talk Podcast, its host, and guests do not represent or endorse specific products or procedures mentioned during episodes unless otherwise stated. TSHA approval does not imply endorsement of course content, specific products, or clinical procedures.

Presenters

Michelle Andrews M.S., CCC-SLP

Founder and Managing Director of Pep Talk LLC
Michelle has been a speech-language pathologist since 2014. She has worked in the schools, private clinics, and home health. She started creating speech therapy materials for SLPs years ago and founded Pep Talk LLC. She discovered her passion for education and developed this continuing education podcast for SLPs everywhere. She desires to help SLPs feel confident and to produce the best treatment by increasing knowledge and skills.

Talisa Piña

Guest Speaker
My name is Talisa Piña, and I’m a social media strategist and consultant specializing in businesses that serve children and their families. I love to make my clients feel empowered as a true authority in their field on social media— imposter syndrome, who?Together, we cut through the noise of social media saturation and inauthenticity by building authentic connections that make lasting impressions. That’s how we turn followers into loyal clients!

Disclosures

Michelle Andrews’ financial disclosers: She has a Teachers pay Teachers, Boom Learning, and Teach with Medley store under Pep Talk LLC. She is also the founder and manager of the Pep Talk Podcast. 
Michelle Andrews’ non-financial disclosures: Speech Arcade is an in-kind sponsor for this podcast.
Talisa's financial disclosures: Owner Socially EZ
Talisa's non-financial disclosures: no non-financial disclosures

References & Resources

coming soon.

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Episode Sponsor

Marcia Church from Speech Stars Branding sponsored this episode. Check out her website and get 25% off single stock photos and the private practice starter kit
with code: PEPTALK25 
Check out her singe stock photos and the private practice starter kit HERE!

Email: branding@pediatricspeechstars.com for support or questions.

I will definitely be using this information starting tomorrow in therapy sessions. There is more to learn, but it definitely opened my eyes to why certain kids I have or have had were not progressing like their other peers.
— Hailey P.
I love this podcast! What a fun way to earn continuing education. I have learned new skills that I will be using going forward.
— Emily W.
I have been listening to this podcast on my way to work and so far I have earned 3 CEU hours! I will be back for more!
— Hannah E.
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